Are you prepared to elevate your SaaS business to new heights?

With a proven track record of scaling numerous B2B SaaS companies, we specialise in crafting robust Go-to-Market Strategies tailored for sustainable growth. Leveraging over two decades of experience, we are seasoned leaders within the SaaS ecosystem.

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Having achieved $5M in Annual Recurring Revenue (ARR), your SaaS business stands poised to catapult beyond the $10M milestone. With this significant growth on the horizon, what ´s your next best move?

"99.6% of SaaS Businesses never reach $10M in ARR"

*Union Square Consulting
On a journey to scaling your business and market domination the right Go-to-Market strategy is essential. It entails targeted and precise methodologies aimed at optimizing the outreach and influence of your product. Besides the many influencing factors, determining where to direct your focus and identifying initiatives that promise both short and long-term benefits can be daunting. We offer strategic guidance on pricing and packaging tailored to your product’s growth trajectory.

Are you gearing up to raise Series A funding or have already completed this stage, with the aim of expanding your SaaS business? If your initial instinct is to bring on board VP’s and Head’s of to spearhead the development of your Go-to-Market Strategy? Give it a second thought....

"70% of SaaS first hired VP's don´t make it to their 1 year anniversary"

*Jason Lemkin, Saastr
The VP of Sales plays a pivotal role in the success of SaaS businesses aiming for scalability and yet it is mis-hire #1. Companies frequently fail to thoroughly assess whether a candidate aligns with the organization’s culture, possesses strategic mindset to address both present and future needs, and is equipped to effectively lead a sales team within a scaling environment. Our service specializes in providing comprehensive support in talent development, strategizing, and onboarding for commercial leadership roles.
Once a start-up has validated its product-market fit, it often experiences significant growth rates. However, this growth trajectory can abruptly shift when churn starts to erode a considerable portion of this growth. What are the implications when growth dips below the 20% threshold?

" 92% of SaaS companies that grew less than 20% annually failed"

*McKinsey
It is essential to establish a scalable and functioning customer success organization in time. A very important factor is to identify churn risks at an early stage and mitigate them in a company-wide approach. A methodical prevention of down selling and churn is the basis for retention rates of significantly more than 100%. We typically assist organizations to mitigate the risk of customer churn, leading to enhanced revenue retention.

About Us

Expert in Customer Success & Retention

Holger Behnsen

Over the past two decades, I have dedicated myself to growing commercial and operational teams in the SaaS industry. I have been responsible for more than 150 employees and an ARR responsibility exceeding 45 Million EUR. One of my main focus has been preventing churn and improving the revenue retention rate as a key growth driver.  

Go-to-Market Expert

Árpád Deák

Drawing upon more than two decades of business development experience, I have effectively led the expansion efforts of numerous revenue organisations and Sales teams within the global SaaS industry. My expertise lies in crafting highly tailored go-to-market strategies designed to meet the specific needs of scale-ups, fostering revenue growth, and establishing robust brand presence across international markets.

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Enter the next level of growth and get in touch with us.

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